Local alternative · Tours
The alternative to Deliveroo for the independents of Tours
Take back the helm of your online ordering. Captain.Food wants to give the restaurants of Tours a direct channel, without a commission gnawing at your margin — and without a confiscated customer base.
⚓ Nothing is built yet. We're just starting out in Tours, with the first restaurateurs. This page describes the roadmap, not a service already online.
A ~30% commission on a ~3% net margin: up to 10× what you keep on the order.
The Deliveroo model, seen from your kitchen
On the big delivery platforms' model, the commission sits around ~25 to 30% (Deliveroo, public source, 2024). For a restaurant whose average net margin is about ~3% (Observatoire Fiducial, UMIH/GHR/SNARR 2025), that's untenable over time: each delivered order can cost far more than what it actually brings in.
An illustrative example: on a €25 order, a ~28% platform can take about €7. With Captain.Food, it would be €0 on the dish. Multiply by a month's worth of orders: the difference is no detail — sometimes it's the line between a year in the black and a year in the red, in a context where roughly 8,000 establishments went insolvent in 2024 (+80% in two years, Altares 2024).
What Captain.Food wants to offer
- 0% commission on your dishes, no matter what.
- Your customer base belongs to you: you recover your customers from the first direct online order.
- Your prices, no double menu: the same as dine-in.
- Click and collect and, down the line, a delivery paid decently (a channel to come).
Unlike a classic platform that earns more by raising its commission, we don't have that lever — we take nothing on your dishes. The structure is aiming for cooperative governance (SCIC as the goal) and ESUS accreditation (an objective), carried today by the Caring Hope Foundation association (a French loi 1901 non-profit). An owned-up trajectory, not a label already earned.
Let's compare models, not logos
The debate isn't “this app is mean”: it's a question of business model. The commission model captures value and ships it out of your city; the rider in it is often precarious. The model we want to build keeps the money with the independents of Tours and wants to pay delivery properly. We open our accounts to the public so you can verify, not just believe us.
See also the alternative to Uber Eats in Tours or try the mockups.
Frequently asked questions
Can I keep Deliveroo and use Captain.Food?
Yes, no exclusivity. Captain.Food wants to be your direct channel, on top of your current platforms. You can keep Deliveroo for visibility and steer your regulars towards your direct ordering, with no commission on your dishes.
Deliveroo takes 25 to 30% — what does a restaurateur gain with Captain.Food?
0% commission on your dishes. On a €25 order, a ~28% platform can take about €7 (an illustrative example); with us, it would be €0 on the dish. The service is funded by the customer's pay-what-you-want contribution, never by you.
Is it already live in Tours?
No, nothing is built yet. We're starting out in Tours with the first restaurateurs coming aboard and shaping the tool. It's an open roadmap, not a service that's already available.
A question? Write to miam@captain.food or chat on WhatsApp. Also discover the restaurants of Tours and Indre-et-Loire we want to bring aboard.